danniewriter

A Dickens of an impact

The frontispiece of the original printing of Charles Dickens’ A Christmas Carol. (public domain photo) I love movies, but am no longer someone who “must” see a film on opening weekend; sometimes I’m even a year late. Falling squarely in the better-late-than-never category is The Man Who Invented Christmas, which I missed in 2017 but […]

Foto Phriday

As welcome as Santa …

Head butting, reconstructed

If you own or manage a business, it’s likely that one of the least-favorite aspects of your job is responding to customer complaints. And, if you are on social media, it’s possible that the headache turns into a migraine if a troll has latched onto you. Business Unplugged’s Carol Roth compiled a great collection of […]

From Magnolia to Mississippi

The song, “Once in a Lifetime,” by Talking Heads has been going through my mind quite often of late, especially the lyric, “You may ask yourself, ‘Well, how did I get here?’” Never thought I’d find a kindred spirit in an eccentric Scottish rocker, yet here I am. For reasons frequently murky to even myself, […]

A second look

With Amazon’s takeover of the universe showing no signs of slowing down anytime soon, it is easy to minimize our “non-digital” surroundings. However, if you are a brick-and-mortar business owner, you could be missing simple and effective marketing opportunities. Make sure you aren’t Overlooking the Obvious, revisit this blog post from 2016.

They’ll always be kids to me

It is 3:19 p.m., and I have no idea what I was doing at this time 30 years ago. I was living in Elizabethtown, Ky., at the time, so chances are I was doing Saturday errands, maybe making plans with my mom. Perhaps we were on our way to Magnolia to see my grandparents. I […]

Foto Phriday: Gone to the dogs

Being self-employed actually means working for more people than I can count on most weeks. I like the fact that, usually, no two weeks are alike, but I’m also glad when some aspects change very little. Case in point, these three friends. Maddie is in the foreground. She is a miniature Australia Shepherd/Poodle. Behind her […]

Pitch the rug: Manage PR crises with integrity

When you are in charge, and something bad happens, instinct can serve you well, but not always. Instinct can equip you to put out fires, the literal and figurative blazes, quickly and efficiently. As a business owner, or head of a community organization, that instinct is like gold. It can prevent a spark from growing […]

Small business marketing on a shoestring

  May is a time to celebrate small businesses. In our mail-order/drive-thru/cookie-cutter existence, you, small business owners, give our lives and communities character, color, and identity. Thank you. I’ve written frequently about how tough it is for small business owners to think proactively and for the long-term when immediate concerns are so, well, immediate. I […]

Trends: Looking back; looking forward

Do a Google search on 2018 marketing predictions, and you will read about IoT (Internet of Things), Chatbots, live streaming, virtual reality–and that’s just scratching the surface. For small businesses and organizations, all that techno-speak can be overwhelming, especially if you handle your own marketing and public relations. Take heart. In the midst of all […]