danniewriter

Messages That Matter

A second look

With Amazon’s takeover of the universe showing no signs of slowing down anytime soon, it is easy to minimize our “non-digital” surroundings. However, if you are a brick-and-mortar business owner, … Continue reading

Featured · Leave a comment

They’ll always be kids to me

(Courier-Journal photo by Bill Luster) It is 3:19 p.m., and I have no idea what I was doing at this time 30 years ago. I was living in Elizabethtown, Ky., … Continue reading

May 14, 2018 · Leave a comment

Foto Phriday: Gone to the dogs

Being self-employed actually means working for more people than I can count on most weeks. I like the fact that, usually, no two weeks are alike, but I’m also glad … Continue reading

May 11, 2018 · Leave a comment

Pitch the rug: Manage PR crises with integrity

When you are in charge, and something bad happens, instinct can serve you well, but not always. Instinct can equip you to put out fires, the literal and figurative blazes, … Continue reading

May 7, 2018 · Leave a comment

Small business marketing on a shoestring

  May is a time to celebrate small businesses. In our mail-order/drive-thru/cookie-cutter existence, you, small business owners, give our lives and communities character, color, and identity. Thank you. I’ve written … Continue reading

May 1, 2018 · Leave a comment

Trends: Looking back; looking forward

Do a Google search on 2018 marketing predictions, and you will read about IoT (Internet of Things), Chatbots, live streaming, virtual reality–and that’s just scratching the surface. For small businesses … Continue reading

January 22, 2018 · Leave a comment

Confessions of a reluctant protestor

Note: The author is a resident of the El Conquistador condo community in Louisville, Ky. Her views are her own and do not represent anyone else at El Conquistador, Casa … Continue reading

December 3, 2017 · Leave a comment

Adverse Possession Adversity

Note: The author is a resident of the El Conquistador condo community in Louisville, Ky. Her views are her own and do not represent anyone else at El Conquistador, Casa … Continue reading

November 22, 2017 · 1 Comment

Hikes Point Wipe Out the Wash

FOR IMMEDIATE RELEASE LOUISVILLE — A senior condo community has filed suit against a commercial realtor to reclaim property in a move residents hope will prevent the construction of a … Continue reading

November 19, 2017 · 1 Comment

Tell your story with enthusiasm

No one “just” runs his own business or “just” leads a community non-profit organization. Use the word “just,” and suddenly you are saying that who you are, and what you … Continue reading

October 16, 2017 · Leave a comment