danniewriter

A brief post on taking risks

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Back in April, I compiled some marketing hits and misses. A few of these are real stinkers, but it’s important to note that sometimes taking risks works out really well.

For example, consider my hometown’s public library who used the double entendre, Drop Your Drawers, to get donations of underwear for children served by their school’s family resource centers. So far, more than 300 pairs of “drawers” have been given, some of them slipped through the book slot over the long Thanksgiving holiday weekend.

A couple of risk takers I really admire are the brain trust surrounding Kentucky For Kentucky, an irreverent and edgy online news journal with unique Kentucky-themed products.¬†Griffin VanMeter and Whit Hiler were less than impressed with the commonwealth’s official motto, Unbridled Spirit, so they came up with their own. Then they started a crowdsourcing campaign to purchase time during the Super Bowl to shout their replacement to the proverbial mountaintop from sea to shining sea.

Whether they expected to generate the bucks necessary to be seen during the big game is unclear. Even though they fell woefully short of the money needed to purchase time during the granddaddy of all TV commercial platforms, the pair was rewarded for their audacity with some great coverage. There’s no way I’d refer to their effort as a marketing failure.

Whether you’re ready to take risks or just want to explore low-cost marketing for the first time for your business or non-profit, I can help. There’s no charge for initial consultations. Give me a call.

 

 

 

Foto Phriday (Parklands of Floyds Fork)

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The Parklands of Floyds Fork is an amazing collection of parks, trails, streams, and amenities covering 4,000 acres in Jefferson County. My dog, Chip, and I have enjoyed exploring two of the gems, Broad Run Park and Turkey Run Park. The photo above was taken from the overlook at Broad Run.

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Part of the trail around the Squire Boone Bottoms at Turkey Run Park.

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Possibly wild asters, I’m not so good with identifying flora. The Parklands are filled with wildflowers.

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Floyds Fork Creek is a tributary of the Salt River.

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Even the debris is photogenic at the Parklands.

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My best buddy taking a much-deserved rest after a hike at Turkey Run.

 

Choose to accept this mission

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Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious voice on the audio tape always told Mr. Phelps that he had the option to refuse a mission, but of course, he never did.

I suppose the creation of a mission statement is, in the strictest sense, optional, but it is unwise to forego the exercise. This is especially important for non-profit organizations. Many businesses are self-explanatory, although many successful businesses also craft effective mission statements, but a non-profit without a clear and compelling mission statement is like a ship without a rudder. Additionally, the mission statement is the point from which your marketing and communications efforts flow. Again and again you will return to it to clarify your strategy when too many ideas, often many of them excellent, muddy the waters.

Always ask yourself, and your staff, if a proposed letter, ad, blog post, project, or event clearly supports your stated mission.

To get started, check out this 75-second (yes, only 75 seconds!) video from TopNonprofits. It’s excellent.

For inspiring examples, follow their suggestion and check out the accompanying article.

Pressed for time? Set a limited amount of time to work on this project, perhaps an hour per week, until you get it nailed down. Bounce ideas off staff, key supporters, and board members.

I would love to assist you in crafting your organization’s mission statement. Please give me a call.