Messages That Matter
Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious voice on the audio tape always told Mr. Phelps that he had the option to refuse a mission, but of course, he never did.
I suppose the creation of a mission statement is, in the strictest sense, optional, but it is unwise to forego the exercise. This is especially important for non-profit organizations. Many businesses are self-explanatory, although many successful businesses also craft effective mission statements, but a non-profit without a clear and compelling mission statement is like a ship without a rudder. Additionally, the mission statement is the point from which your marketing and communications efforts flow. Again and again you will return to it to clarify your strategy when too many ideas, often many of them excellent, muddy the waters.
Always ask yourself, and your staff, if a proposed letter, ad, blog post, project, or event clearly supports your stated mission.
To get started, check out this 75-second (yes, only 75 seconds!) video from TopNonprofits. It’s excellent.
For inspiring examples, follow their suggestion and check out the accompanying article.
Pressed for time? Set a limited amount of time to work on this project, perhaps an hour per week, until you get it nailed down. Bounce ideas off staff, key supporters, and board members.
I would love to assist you in crafting your organization’s mission statement. Please give me a call.