Messages That Matter
I ran across this Facebook post recently and felt compelled to share it.
Bill Penzey Jr., CEO of Penzeys Spices, has been very outspoken about his disapproval of the new president. First and foremost, Penzey is in the business of selling spices, herbs, and extracts, but he is managing to get his political views out there while keeping his eye on the ball.
No doubt many marketing experts will find his attempt clumsy and longwinded, but I was delighted when I read it. Make no mistake, it’s a long stretch to connect the product to the politics but I found the result genuine, and even a little charming.
And by the way, no matter your politics, I recommend Penzey’s products. They really are wonderful.
Following is Penzey’s post on the company Facebook page regarding a recent promotion of its spice blend “Tsar Dust Memories.”
A sitting US president’s administration is being investigated by the Justice Department and the FBI for colluding with Russia to deny American voters a free and fair election? We have a blend for that. It’s Tsardust Memories, and it’s tasty. And through Midnight Tuesday April 4, a $6.95 value jar is free with any $5 purchase.
At the heart of cooking is the idea that when you take care of people in need, the world becomes a better place. It is this idea that makes us human. And much like the caring, empathy, and kindness of cooks create better futures for those around them, the caring, empathy, and kindness of America has long been creating better futures for all those that share this planet. Our kindness brings us much good will. It would appear it’s this good will that Russian leadership hoped to undermine in helping to get our current administration elected.
Now is the time for Tsardust Memories, because now is the time to be reminded of the humanity of even our adversaries. Tsardust is an amazingly good blend. These are flavors that Americans are familiar with, but how, over the decades and even centuries, Russian cooks evolved the way they brought these flavors together to please those they cook for really is something worthy of our attention and respect. The Russian people are not our enemies. This time, if the allegations prove true, the enemies of Democracy are very much our own.
Tuesday is also the last day for free Penzeys Minced Garlic, also with $5 purchase. If you are coming into one of our stores today, make sure to bring this Facebook post with you. Spend $5, and you will get your choice of Tsardust or Minced Garlic free. Spend $10, and you will receive both.
Online it’s pretty much the same good deal. Visit us at penzeys.com, and after spending at least $10, proceed to checkout and enter 28552C into the apply code box while checking out for your free Tsardust Memories and then 44350C to get your Garlic. If you spend just $5 you can have your choice. Regular shipping and handling will apply, but regular shipping is always free on orders over $30.
And if tomorrow is Election Day in your community, please vote. It makes all the difference.