It’s still raining in Houston.
The impulse to do something, anything, to try to help the untold number of people affected by Harvey is very strong. It’s a great impulse. An outpouring of assistance is needed, but it is important to do that “pouring out” with care.
It is way too easy for fraudulent charities to capitalize on tragedy via social media. That link in a Facebook post, Tweet, text, or email may be going to someone’s back pocket instead of a reputable charity. Share these tips on your business’ or non-profit organization’s website and social media accounts as a way to show your support of those affected by the disaster:
Know the charity. If you are contacted by a non-profit organization that says they are soliciting donations for storm relief, take a few minutes to do some homework before you make that gift.
Type in URLs. Don’t use embedded links to take you to a charity’s website. Type the name and/or address in your browser.
Give money, not in-kind donations. With few exceptions (bottled water and disposable diapers being the biggies), in-kind donations are a bad idea. Sorting and distributing in-kind donations is a labor-intensive exercise, and every volunteer who comes into a disaster area takes away from the already overtaxed resources needed for displaced residents–chiefly fuel, food, and potable water. Wise donors give their money to organizations with expertise in deploying well-trained and well-equipped volunteers.
Three exceptional non-profits consistently rise to the top of disaster relief efforts: