It’s exhausting sometimes to complete a project only to have it returned to you with notations about everything you did wrong. When writing, I usually focus on composing positive statements, but sometimes the most efficient way to tackle a problem is to look at the mistakes that have been made up to this point.
Writing for the Balance Small Business, Alyssa Gregory compiles a concise list of seven common marketing errors, and most important, how to avoid them. They are:
- not having a marketing plan
- being unclear about what makes your business different
- trying to sell to everyone
- underestimating the power of word-of-mouth advertising
- being scared of social media
- refusing to try new marketing activities
- ignoring the competition
From this list, “being unclear about what makes your business different,” and “ignoring the competition,” really caught my eye. My grandmother often used the well-known bit of wisdom, “build a better mousetrap and the world will beat a path to your door.” That means knowing everything about your product and service, including how it compares to your competition’s products and services. It sounds so simple, but too often small businesses operate in a bubble, doing their own thing day after day, never considering why customers are spending their money elsewhere.
What makes your “mousetrap” revolutionary? Get specific about what sets you apart from the competition. If you need assistance in telling your story, contact me. The initial consultation is free.