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Category Archives: Ideas for non-profits

Trends: Looking back; looking forward

Do a Google search on 2018 marketing predictions, and you will read about IoT (Internet of Things), Chatbots, live streaming, virtual reality–and that’s just scratching the surface. For small businesses … Continue reading

January 22, 2018 · Leave a comment

Tell your story with enthusiasm

No one “just” runs his own business or “just” leads a community non-profit organization. Use the word “just,” and suddenly you are saying that who you are, and what you … Continue reading

October 16, 2017 · Leave a comment

(Out)Pour with care

It’s still raining in Houston. The impulse to do something, anything, to try to help the untold number of people affected by Harvey is very strong. It’s a great impulse. … Continue reading

August 28, 2017 · Leave a comment

ICYMI: Great email tips for non-profits

July is here, so it is all hands on deck for the rest of 2017 for non-profit organizations. It’s time to finalize designs and themes for holiday- and end-of-year giving … Continue reading

July 4, 2017 · Leave a comment

A festival of failure

I ran across a couple of articles related to a new museum opening next month: The Museum of Failure. Psychologist Samuel West came up with the concept. Here’s a takeaway … Continue reading

May 22, 2017 · Leave a comment

The point about touch points

In an exercise in taking my own advice, I’m Recycling content that I think has value, and Attempting to share posts that are concise … and brief. A trendy term … Continue reading

May 8, 2017 · Leave a comment

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on … Continue reading

April 10, 2017 · Leave a comment

Keeping track of success

Last week we explored the myth of “truthful hyperbole” and I made three distinctions about content that passes the smell test. As a review, it should be based on: internal … Continue reading

January 30, 2017 · Leave a comment

‘Truthful hyperbole’ is why PR gets a bad rep

On inauguration day, I listened to the remarks from the 45th president of the United States on the radio. The next day, I read and watched coverage of the millions … Continue reading

January 23, 2017 · 2 Comments

Choose to accept this mission

Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious … Continue reading

November 7, 2016 · Leave a comment