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Messages That Matter

Category Archives: Services

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on … Continue reading

April 10, 2017 · Leave a comment

‘Truthful hyperbole’ is why PR gets a bad rep

On inauguration day, I listened to the remarks from the 45th president of the United States on the radio. The next day, I read and watched coverage of the millions … Continue reading

January 23, 2017 · 2 Comments

Choose to accept this mission

Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious … Continue reading

November 7, 2016 · Leave a comment

Writer at work

I get it. You are a busy small-business owner who is marketing on a shoestring. Or perhaps you lead a community non-profit that relies almost exclusively on volunteer labor. It … Continue reading

October 10, 2016 · Leave a comment

Marketing: To thine own self be true

This week’s Marketing Monday post won’t be for everyone, especially if you have a weak stomach, so that’s why I decided to post today. For this week, let’s designate today, … Continue reading

September 21, 2016 · Leave a comment

Tendons, social media engagement; it’s about bridging gaps

For nearly nine weeks, one of my digits has been in a splint, which is why the blog has been on a bit of a hiatus. It’s a case of … Continue reading

June 6, 2016 · 1 Comment

Avoid the Boil Over

There are those in leadership positions who embrace the philosophy, “If you aren’t making someone unhappy, you’re not doing your job right.” In some cases, this may be true. I … Continue reading

April 11, 2016 · Leave a comment

What to do when your message falls short

Johnny Carson, longtime host of The Tonight Show, was the master of self deprecation. When a joke bombed, he didn’t steamroll on to another, he’d linger in the awkward silence, … Continue reading

March 14, 2016 · Leave a comment