danniewriter

Foto Phriday: Gone to the dogs

Being self-employed actually means working for more people than I can count on most weeks. I like the fact that, usually, no two weeks are alike, but I’m also glad when some aspects change very little. Case in point, these three friends. Maddie is in the foreground. She is a miniature Australia Shepherd/Poodle. Behind her […]

Pitch the rug: Manage PR crises with integrity

When you are in charge, and something bad happens, instinct can serve you well, but not always. Instinct can equip you to put out fires, the literal and figurative blazes, quickly and efficiently. As a business owner, or head of a community organization, that instinct is like gold. It can prevent a spark from growing […]

Small business marketing on a shoestring

  May is a time to celebrate small businesses. In our mail-order/drive-thru/cookie-cutter existence, you, small business owners, give our lives and communities character, color, and identity. Thank you. I’ve written frequently about how tough it is for small business owners to think proactively and for the long-term when immediate concerns are so, well, immediate. I […]

Trends: Looking back; looking forward

Do a Google search on 2018 marketing predictions, and you will read about IoT (Internet of Things), Chatbots, live streaming, virtual reality–and that’s just scratching the surface. For small businesses and organizations, all that techno-speak can be overwhelming, especially if you handle your own marketing and public relations. Take heart. In the midst of all […]

Confessions of a reluctant protestor

Note: The author is a resident of the El Conquistador condo community in Louisville, Ky. Her views are her own and do not represent anyone else at El Conquistador, Casa Granada, or Planet Earth. There are several reasons I’ve never been much of a “joiner” when it comes to causes, no matter how worthy. I […]

Adverse Possession Adversity

Note: The author is a resident of the El Conquistador condo community in Louisville, Ky. Her views are her own and do not represent anyone else at El Conquistador, Casa Granada, or Planet Earth. The lawsuit filed last month by El Conquistador Condos against Bayside Properties, LLC makes a claim of “adverse possession” of a […]

Hikes Point Wipe Out the Wash

FOR IMMEDIATE RELEASE LOUISVILLE — A senior condo community has filed suit against a commercial realtor to reclaim property in a move residents hope will prevent the construction of a high-volume car wash in busy Hikes Point. El Conquistador Condominium Association, Inc., filed suit in Jefferson Circuit Court Nov. 7 against Bayside Properties LLC of […]

Tell your story with enthusiasm

No one “just” runs his own business or “just” leads a community non-profit organization. Use the word “just,” and suddenly you are saying that who you are, and what you do is ordinary. I’d be willing to bet it isn’t. The story of your business/organization is unique. You’d probably be surprised to learn how interested […]

Current situation

Brandy: “What was that noise?” Chip: “It’s just PRUE* making her ‘infuriated’ sound.” Aussie: “Did someone say ‘fur?’” Chip: “Not the same thing.” Aussie: “What happened? Who screwed up? Was it me?” Brandy/Chip: “It was me.” Brandy: “I peed on the carpet by the dining room table.” Chip: “I thought that meant I could go, […]

Celebrate subversive literature this week

There is a great deal of chatter these days on the responsibilities and consequences of living in a country that holds freedom of expression in high esteem. I can think of no better way to exercise that freedom than to indulge in some literature that has served to tie certain individuals and groups in knots […]

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