danniewriter

Toxic Trolling Takes a Toll

Writing for Thrive Global, Gigi Falk recently shared a post filled with links to great articles about cyber bullying and the generally toxic online environment we have today. There are fascinating advances in technology working to pinpoint trolls and shut them down. Additionally, mental health experts are going on record that the uncontrolled rage exhibited […]

ICYMI: Great email tips for non-profits

July is here, so it is all hands on deck for the rest of 2017 for non-profit organizations. It’s time to finalize designs and themes for holiday- and end-of-year giving campaigns. Now is the time to make decisions about direct mail, advertising, and video promos. Now is also a great time to add potential donors […]

The ‘old’ that is ‘new’ again

Previously I’ve mentioned in this space that print and direct mail are still viable marketing options. The USPS has recently compiled a great deal of research that drives that point home, but the specific audience consuming these hard copy communications methods might surprise you. Millennials. Yep, today’s “young-to-youngish” adults (born in the mid-1980s to early […]

A festival of failure

I ran across a couple of articles related to a new museum opening next month: The Museum of Failure. Psychologist Samuel West came up with the concept. Here’s a takeaway for you as reported by Leah Fessler of Quartz Ideas:¬†Every failure is uniquely spectacular, says West, while success is nauseatingly repetitive. True innovation requires learning […]

The point about touch points

In an exercise in taking my own advice, I’m Recycling content that I think has value, and Attempting to share posts that are concise … and brief. A trendy term tossed around marketing circles is “touch point” which is mentioned in Dale Partridge’s excellent article on branding that I shared previously. Simply put, a touch […]

Take time to get inspired

The U.S. Small Business Administration realizes that small business owners are often too busy to attend the many great activities that the administration offers during National Small Business Week … because you are busy attending to your small business. That’s why they stream many of those events online. Check out this year’s line-up here. Why […]

Foto Phriday (Authenticity)

I grew up just a stone’s throw, pun intended, to Kentucky’s cave country. U.S. 31-W must have been a magical route back in the day when the original Wigwam Village was new, Mammoth Cave was privately owned, and every community had ¬†its own roadside attraction complete with jewelry made from “real cave rocks.” Obviously, Mammoth […]

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on how to use the infographic depending on your interests and needs. I’m glad there are marketing experts out there such as Mansfield, making sense of […]

Foto Phriday (Lovely compensation)

This time of year in the Ohio Valley two types of alerts are guaranteed to keep the mobile phones abuzz: stormy weather and pollen. For this writer, the latter seasonal affliction is less about sneezing, although there is some of that, and more about headaches. The best way to describe this unique pain is that […]

That was a stretch

I ran across this Facebook post recently and felt compelled to share it. Bill Penzey Jr., CEO of Penzeys Spices, has been very outspoken about his disapproval of the new president. First and foremost, Penzey is in the business of selling spices, herbs, and extracts, but he is managing to get his political views out […]

Follow by Email
LinkedIn