The power of words


Writing is a pretty basic skill, yet not everyone has retained spelling, grammar, and punctuation skills from their school days. If you are a small-business owner, or direct a community non-profit organization, chances are you are the primary writer, whether it’s a website, letters to donors, advertising copy, or a few lines of text on social media.

Poorly constructed writing can devastate your brand. It’s money in the bank for you to

  • Take your time.
  • Read your copy aloud.
  • Ask someone to proof your work before you post or print.

Here are a couple of resources to bookmark to provide you with guidance, tips, and inspiration when it comes to wordsmithing.

A Writer’s Relief infographic of commonly misused and confused words is an excellent “cheat sheet” to print out and keep handy, or to bookmark and return to as often as you need the reminder.

In the Mad Men era of advertising, it took big bucks to research the effectiveness of messaging. Today, it’s a matter of a Google search and taking the time to give more than a cursory glance at the reputation of the source you’re considering. One that I’ve found, in addition to Writer’s Relief, is Ellipsis. Ivy Sprague, manager of operations, penned this very helpful piece on words that work. Try to incorporate these in your promotions.

If you still lack confidence in your skills, give me a call. A wordsmith of your own may be more affordable than you think.

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