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Tag Archives: marketing

Pitch the rug: Manage PR crises with integrity

When you are in charge, and something bad happens, instinct can serve you well, but not always. Instinct can equip you to put out fires, the literal and figurative blazes, … Continue reading

May 7, 2018 · Leave a comment

Small business marketing on a shoestring

  May is a time to celebrate small businesses. In our mail-order/drive-thru/cookie-cutter existence, you, small business owners, give our lives and communities character, color, and identity. Thank you. I’ve written … Continue reading

May 1, 2018 · Leave a comment

Trends: Looking back; looking forward

Do a Google search on 2018 marketing predictions, and you will read about IoT (Internet of Things), Chatbots, live streaming, virtual reality–and that’s just scratching the surface. For small businesses … Continue reading

January 22, 2018 · Leave a comment

(Out)Pour with care

It’s still raining in Houston. The impulse to do something, anything, to try to help the untold number of people affected by Harvey is very strong. It’s a great impulse. … Continue reading

August 28, 2017 · Leave a comment

ICYMI: Great email tips for non-profits

July is here, so it is all hands on deck for the rest of 2017 for non-profit organizations. It’s time to finalize designs and themes for holiday- and end-of-year giving … Continue reading

July 4, 2017 · Leave a comment

The ‘old’ that is ‘new’ again

Previously I’ve mentioned in this space that print and direct mail are still viable marketing options. The USPS has recently compiled a great deal of research that drives that point … Continue reading

June 19, 2017 · Leave a comment

A festival of failure

I ran across a couple of articles related to a new museum opening next month: The Museum of Failure. Psychologist Samuel West came up with the concept. Here’s a takeaway … Continue reading

May 22, 2017 · Leave a comment

The point about touch points

In an exercise in taking my own advice, I’m Recycling content that I think has value, and Attempting to share posts that are concise … and brief. A trendy term … Continue reading

May 8, 2017 · Leave a comment

Take time to get inspired

The U.S. Small Business Administration realizes that small business owners are often too busy to attend the many great activities that the administration offers during National Small Business Week … … Continue reading

April 24, 2017 · Leave a comment

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on … Continue reading

April 10, 2017 · Leave a comment