danniewriter

Messages That Matter

Tag Archives: newspapers

How truth got so complicated

I promised a couple of weeks ago that we would explore in more detail how to discern reputable sources from those better left to themselves. I wish it were a … Continue reading

February 6, 2017 · Leave a comment

More on press releases, newsjacking

Last week, Marketing Monday focused on press releases. I ran across a great article with links to several other resourcesĀ on the topic that I think are helpful in a couple … Continue reading

April 25, 2016 · 1 Comment

News to you, news to us

Deep commitment to a business or cause often creates single-mindedness in a person. As a public relations professional, one of my most frustrating tasks is attempting to convince such people … Continue reading

April 18, 2016 · 1 Comment

What to do when your message falls short

Johnny Carson, longtime host of The Tonight Show, was the master of self deprecation. When a joke bombed, he didn’t steamroll on to another, he’d linger in the awkward silence, … Continue reading

March 14, 2016 · Leave a comment

Egon got it wrong

In 1984, Ghostbuster Egon Spengler pronounced: “Print is dead.” Many people likely believe he was just ahead of his time, but (with all due respect to Harold Ramis) the truth … Continue reading

October 5, 2015 · 2 Comments