danniewriter

Messages That Matter

Tag Archives: non-profits

ICYMI: Great email tips for non-profits

July is here, so it is all hands on deck for the rest of 2017 for non-profit organizations. It’s time to finalize designs and themes for holiday- and end-of-year giving … Continue reading

July 4, 2017 · Leave a comment

The ‘old’ that is ‘new’ again

Previously I’ve mentioned in this space that print and direct mail are still viable marketing options. The USPS has recently compiled a great deal of research that drives that point … Continue reading

June 19, 2017 · Leave a comment

A festival of failure

I ran across a couple of articles related to a new museum opening next month: The Museum of Failure. Psychologist Samuel West came up with the concept. Here’s a takeaway … Continue reading

May 22, 2017 · Leave a comment

The point about touch points

In an exercise in taking my own advice, I’m Recycling content that I think has value, and Attempting to share posts that are concise … and brief. A trendy term … Continue reading

May 8, 2017 · Leave a comment

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on … Continue reading

April 10, 2017 · Leave a comment

Keeping track of success

Last week we explored the myth of “truthful hyperbole” and I made three distinctions about content that passes the smell test. As a review, it should be based on: internal … Continue reading

January 30, 2017 · Leave a comment

Choose to accept this mission

Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious … Continue reading

November 7, 2016 · Leave a comment

A solid foundation

Years ago, at an office Christmas party held at a local dinner theatre, I found myself and a member of our board of directors seated at a table with two … Continue reading

January 26, 2016 · 3 Comments

Claim your square in 2016

Whether they are digital or paper, calendars usually involve squares. Fifty-two weeks and 365-days’ worth of them. Does your non-profit have claim on at least one of those squares? If … Continue reading

January 11, 2016 · 1 Comment