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Tag Archives: public relations

Tell your story with enthusiasm

No one “just” runs his own business or “just” leads a community non-profit organization. Use the word “just,” and suddenly you are saying that who you are, and what you … Continue reading

October 16, 2017 · Leave a comment

The challenge of simplicity

Late last year, freelance content creator Matt Mansfield distilled 151 articles projecting marketing trends for 2017 into a glorious infographic. (I love infographics!) The article even comes with instructions on … Continue reading

April 10, 2017 · Leave a comment

Keeping track of success

Last week we explored the myth of “truthful hyperbole” and I made three distinctions about content that passes the smell test. As a review, it should be based on: internal … Continue reading

January 30, 2017 · Leave a comment

‘Truthful hyperbole’ is why PR gets a bad rep

On inauguration day, I listened to the remarks from the 45th president of the United States on the radio. The next day, I read and watched coverage of the millions … Continue reading

January 23, 2017 · 2 Comments

News to you, news to us

Deep commitment to a business or cause often creates single-mindedness in a person. As a public relations professional, one of my most frustrating tasks is attempting to convince such people … Continue reading

April 18, 2016 · 1 Comment

Avoid the Boil Over

There are those in leadership positions who embrace the philosophy, “If you aren’t making someone unhappy, you’re not doing your job right.” In some cases, this may be true. I … Continue reading

April 11, 2016 · Leave a comment