I ran across a couple of articles related to a new museum opening next month: The Museum of Failure.
Psychologist Samuel West came up with the concept. Here’s a takeaway for you as reported by Leah Fessler of Quartz Ideas: Every failure is uniquely spectacular, says West, while success is nauseatingly repetitive. True innovation requires learning from the complexities of each failure—a skill that, he says, most companies fail to hone. (Word of caution, if you are offended by f-bombs there are a couple in the last paragraph of the story. Here’s the link: http://bit.ly/2ouLvIa)
Examining spectacular failures is not a new way to turn a corner. Many brave people have done so as a prelude to major breakthroughs.
Running a business, or managing a community non-profit, isn’t easy. Everyone goes through times of doubt, and even setbacks. I encourage you to look for stories of big comebacks. Here are a couple to start:
- The 13 Most Impressive Brand Comebacks of All Time, from Business Insider
- The Greatest Business Comeback Stories of All Time, from Inc.
- Staging a Comeback: How the Nonprofit Arts Sector Has Evolved since the Great Recession, from Donately & LinkedIn
If you need a fresh look at your marketing and promotion strategies, or maybe you need to create a strategy for the first time, give me a call. I’d love to help. The initial consultation is free.