No one “just” runs his own business or “just” leads a community non-profit organization.
Use the word “just,” and suddenly you are saying that who you are, and what you do is ordinary.
I’d be willing to bet it isn’t.
The story of your business/organization is unique. You’d probably be surprised to learn how interested your customers/supporters are to hear those stories.
Business/organizational leaders who wear multiple hats and direct small staffs don’t have much time for brainstorming, or what I sometimes refer to as “bellybutton gazing.” That’s why I really like Tami Brehse‘s approach to storytelling as marketing. Brehse, a former television news anchor, runs her own marketing and public relations consultancy in Florida.
A column she wrote about how to use storytelling to develop your company’s brand was distilled nicely into this infographic:
She also provides a free worksheet that will help you clarify your thoughts. From these simple tools you can develop the story of your company/organization that your audience is itching to hear.
If you need assistance in telling that story, don’t hesitate to contact me. The initial consultation is free.