I get it. You are a busy small-business owner who is marketing on a shoestring. Or perhaps you lead a community non-profit that relies almost exclusively on volunteer labor. It would take a walk-in closet to store all the hats you wear. It’s laughable to think of taking a class or even attending a seminar to improve your writing skills. English class was a long time ago, and sometimes you aren’t sure about a verb tense or word choice. You know you could get more views and click-throughs on your social media posts if you could punch up your copy, but there’s never any time.
The next time you are in a doctor’s or dentist’s waiting room, find yourself a few minutes early to pick up the kids, or every open checkout at the grocery store is stacked four deep, take a few minutes to learn, or more likely, re-learn a little something about good writing with these resources:
How Not to Confuse These Commonly Confused Words from Writer’s Relief
12 Twitter Accounts That Will Make You a Better Writer from HootSuite
Be a Better Writer in 15 Minutes: 4 TED-Ed Lessons on Grammar and Word Choice
30 Power Words that Convert on Social Media by Chelsea Alves on Classy.org
Still stuck? A professional wordsmith isn’t as pricey as you think. Give me a call. The initial consultation is free.
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Writing is a pretty basic skill, yet not everyone has retained spelling, grammar, and punctuation skills from their school days. If you are a small-business owner, or direct a community non-profit organization, chances are you are the primary writer, whether it’s a website, letters to donors, advertising copy, or a few lines of text on social media.
Poorly constructed writing can devastate your brand. It’s money in the bank for you to
- Take your time.
- Read your copy aloud.
- Ask someone to proof your work before you post or print.
Here are a couple of resources to bookmark to provide you with guidance, tips, and inspiration when it comes to wordsmithing.
A Writer’s Relief infographic of commonly misused and confused words is an excellent “cheat sheet” to print out and keep handy, or to bookmark and return to as often as you need the reminder.
In the Mad Men era of advertising, it took big bucks to research the effectiveness of messaging. Today, it’s a matter of a Google search and taking the time to give more than a cursory glance at the reputation of the source you’re considering. One that I’ve found, in addition to Writer’s Relief, is Ellipsis. Ivy Sprague, manager of operations, penned this very helpful piece on words that work. Try to incorporate these in your promotions.
If you still lack confidence in your skills, give me a call. A wordsmith of your own may be more affordable than you think.
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